Sarah Freer

I designed the hero section to establish an immediate sense of "Zen". By pairing minimalist navigation with ethereal imagery, I set the tone for a premium, holistic experience. My goal was to lower the user's heart rate the moment the page loads.

Trust is the primary currency in massage therapy. Rather than a standard headshot, I chose to feature Sarah in action, immediately establishing her as a practitioner with "hands-on" authority. By placing this imagery alongside a summary of her 30 years of experience, I bridged the gap between professional clinical skill and the tangible, human care she provides.

Logistics meet aesthetics. I highlighted the clinic's setting in Rowen, nestled in the heart of Snowdonia National Park. By pairing landscape photography with clear arrival details for Tir Y Coed Country House, I wanted to show that the "wind down" begins before the client even walks through the door. The goal was to frame the quiet drive through the valley as the first step in the treatment process.

This section highlights the specific treatment space. I chose to emphasize the Garden Room's unique vantage point overlooking the grounds. By showcasing the connection to nature and the "lovely garden" views, I positioned the environment not just as a room, but as a key part of the healing process—a private sanctuary removed from the outside world.

Before diving into specifics, I built this "pre-flight" section to manage expectations. I structured the copy to be reassuring and informative, ensuring the client feels safe and informed before they ever click "Book."

To avoid "choice paralysis," I utilized a card-based layout. This first group of treatments uses evocative imagery and tight, descriptive copy, allowing users to browse services without feeling overwhelmed by technical jargon.

Consistency is key to the "Continuous Flow" theme. I maintained the visual rhythm for this second tier of services, ensuring that deeper remedial treatments receive the same high-end, editorial presentation as the signature sessions.

Social proof is essential for conversion. I designed the testimonial section with a minimalist layout that lets client voices breathe. By stripping away distracting UI elements, I kept the focus entirely on the emotional impact of Sarah's work.

The final "destination" of the scroll. I replaced the standard, cold contact form with a warm invitation for booking enquiries. I kept the layout high-contrast and low-friction to convert a casual browser into a scheduled client.